We make Shopify stores discovery-ready.

Naughton & Bird is the Hong Kong-based Shopify Plus Partner consultancy that builds and optimises discovery-ready stores for SEO, GEO, and agentic commerce. The fundamentals search engines and agents reward, authoritative, structured, truthful commerce, are the discipline we have fanatically practised since 2008.

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Working with international Shopify brands across the UK, Hong Kong, Dubai, and Australia.

Shopify Plus PartnerKlaviyo Master Gold
A jar of Wildsmith Skin Hydrating Light Cream held in both hands
A woman in a Fable England print, on a sofa
APM Monaco Soleil rings worn against a sunlit face
A Billionaire Boys Club jacket and cap worn in open hill country
A child pointing from the bow of a boat on Victoria Harbour, Rosewood Hong Kong on the Kowloon waterfront behind
A child on a pebble beach in an Organic Zoo knitted jumper

Organic growth services

We work only in the owned channels that compound: organic search, email, content, and the store itself, the Shopify CMS and theme every other channel depends on. We work alongside the teams, in-house or external, who own your paid media, social, and KPI reporting, so everything moves together.

(01)

Shopify SEO

Commercial territory mapping, technical fundamentals, and content that ranks.

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(02)

Shopify Agentic Commerce

Stores prepared for the AI models and shopping agents customers now buy with.

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(03)

Shopify Builds

Builds, replatforms, and themes, researched before they are designed and built for commercial impact.

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(04)

Klaviyo Strategy & Builds

Account migrations, configurations, full setups, flows, segments, and deliverability.

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(05)

E-commerce Masterclasses

Current e-commerce expertise, passed on so your team can keep doing what they do best.

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APM Monaco
Le Chameau
Wildsmith Skin
Rosewood Hong Kong
Kiki McDonough
Billionaire Boys Club
Organic Zoo
Nutrition Kitchen
This Works
Libertine Flowers
Neversecond
Fable England
Aid Station
Grace Melbourne
TREE
Feather and Bone
Corney & Barrow
Habitat Property
Carrier Company
Pramfox

Brands we work with

Naughton & Bird was founded by Matt Naughton, who has been in e-commerce since 2008 and scaled Lights4fun from a start-up to an exit. We work from Hong Kong with brands across the UK, Dubai, and Australia, and we know these markets from the inside, the way retail and search behave in each.

We work with established international brands across jewellery, skincare, hospitality, niche fashion, knitwear, and baby: brands with real equity and a community that loves them. Their name is searched every day, and making the store discovery-ready in every market they sell into is how the customers who don't know them yet start finding them too. We sit between the in-house team and the brand's other agencies, the translation layer that covers the fundamentals neither has time to own.

Featured work

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APM Monaco Été campaign, gold jewellery worn against the Mediterranean

APM Monaco

APM Monaco is an accessible luxury jewellery brand founded in Monaco in 1982, with creative direction still inside the founding family and seven regional Shopify Plus stores serving markets from the UK to Japan.

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A jar of Wildsmith Skin cream on a weathered wooden stool beside a roll-top bath

Wildsmith Skin

Wildsmith Skin makes science-led botanical skincare on the Heckfield Estate in Hampshire, where some of its botanicals are grown biodynamically, with three Shopify Plus stores for the UK, EU and US.

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The fundamentals

01

Authoritative

A brand becomes the answer for its category by covering it completely: every product, every question, every piece of content built to show the knowledge it already has. That depth is what earns authority with search engines and agents.

02

Structured

Clean architecture and real schema, built the same way for a browser, a search engine, and a shopping agent. When the data is structured properly, a customer’s AI agent reads the same store a person does, and can act on what it finds.

03

Truthful

The same facts, told the same way, everywhere a brand appears: its site, its schema, the directories and profiles that cite it. No invented claims, nothing that contradicts itself from one surface to the next.

The Star Ferry crossing Victoria Harbour, Hong Kong

How we work

As a project

Most brands come to us with the same problem, organic is declining and nobody inside can say why. We diagnose it, and the cause is almost always internal. People change, knowledge leaves with them, and governance slips as the brand grows. So we set out the fix in the order it needs doing and train the team while we do it, because the fix is nearly always the basics and the team is what keeps them in place.

The work runs as a project, usually four to twelve weeks, and quicker when you need it to be. We recommend the full twelve because that gives the strategy time to take effect and show what it's doing, and you finish with the store set up, the team trained, and a price that never moved.

On a retainer

Three in four brands keep working with us after the project, and the retained work runs closer to a fractional hire. We stay immersed in the business and keep training the team, we run masterclasses in your office, and we lead the migrations, replatforms and new themes as they come, along with the content and PR openings a discoverable store starts to attract. There's no lock-in, so the work has to keep earning its place.

Is your store discovery-ready?

Find out exactly what your Shopify store is telling crawlers and agents.

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The view from our Hong Kong office across the city and Victoria Harbour