about us

We're niche.

Entrepreneurial heart & smart thinking is in our DNA. At Naughton & Bird, we work with people who share the same like-minded vision about e-commerce. Our story started in retail back in 1952, but we exist today to help and support brands who seek great advice & strategy for selling online. Plus, we reckon we're pretty good within our niche!
Brendan & Pat Phoenix
our story began back in 1952

Generations of retailing.

Everyone has a story to tell. Ours starts with a family shop in the middle of Leeds, West Yorkshire, in the previous century. Throw in some tales of celebrity PR stunts & latterly discovering long-lost footage from the 1950s, and Naughton & Bird has quite a legacy (well, to the Naughton family, that is). Today a third-generation grandson revives the brand in a slightly different form, but still following a family passion for retail.
our story
We are specialists within our niche &  love working closely with clients who share the same passion.
Matt Naughton
Matt Naughton

Our people

Matt Naughton

Managing Consultant

Matt believes it's the people that make brands brilliant. He loves to work with clients who care about what they do. He has a track record of nurturing graduate talent for in-house teams and is passionate about consumer-facing brands. After a decade of growing Lights4fun (a family-founded retail brand) into Europe's go-to decorative lighting retailer, he moved to Hong Kong in 2019 to share his e-commerce passion in his favourite city. Matt follows Leeds United on all timezones, can be found usually with his Leica camera & has a particular passion for rare coloured 911s.

What we're listening to

We've popped together some sounds that keeps our week moving.
our latest

e-commerce finds

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if you like how we think

We'd love to see how we can help.