Having migrated from Big Commerce to Shopify, with a mild detour via Visualsoft, Cashmere & Cotton came to Naughton & Bird with a big problem. Declining revenue online. Diagnosing the key barriers were crucial to turning around their online business.
As with all clients we work with, ensuring each site is optimised for SEO is essential. The team at C&C jumped at the chance to learn how to create content and operate the online store with SEO at the forefront of their thinking. We worked together to up-skill their in-house digital team and roll out an annual content strategy. Using our industry-leading data platform, we were able to identify opportunities for content that delivered a huge jump in organic visibility and continues to do so.
Working with Cashmere & Cotton on their full marketing mix allowed us to curate improved product presentation including photoshoot planning, compelling copy for descriptions & introducing user reviews using Yotpo. The incredible customer service feedback and love for their cashmere from existing customers were leveraged across their email marketing automation and social advertising.
A brilliant ongoing relationship between Naughton & Bird and Cashmere & Cotton. Plus, 150% revenue growth year on year. To date, calendar year growth shows a lift of over 200% and an increase in conversion rate by over 8.5%.